![]() It's important that your title flows easily and intrigues the reader. Of course, like with any SEO, you shouldn't overdo it with the number of keywords in your video titles. With just one available slot, your video's title is where you can make an impression. Use those three terms in that sequence, for instance, if you want to rank for "influencer marketing advice." This is distinct from how keywords should be used on a website or blog post, where they should be used several times and in a variety of contexts. Make sure to utilize the term you've chosen for your video in the title without any alterations. Ranking for a term that has little search volume is pointless. The first step is to make sure that most individuals are looking for your keyword. Put some thought into creating a catchy title that includes your major keywords. What Should You Look for in Your Video Titles? 1. The watch time and audience retention become powerful indicators after a video has gotten some views therefore, if you have videos with weak retention, improving the video title probably won't lead to significantly better performance in the future. Still, if your video has been popular for a long time, changing the title or other details may cause fewer people to watch it. This can be good or bad, depending on the circumstances: changing the title of a video that wasn't very well optimized and wasn't receiving many searches might certainly help push it farther out. When you do this (or change any other part of your video's metadata, like its description, tags, or hashtags), YouTube will probably re-evaluate your video and may change where it shows up in search results based on the changes you made and the number of times it's been seen. Video titles can be updated with a simple click of the "edit" button in YouTube Studio. In a nutshell, yes (but be mindful of your changes).
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